.svg)
Please view the brand book on your desktop
Corporate
Brand Guidelines
Any questions regarding the guidelines or request for updates: email marketing@ampverse.com
Limited Purpose Use Only AMPVERSE GROUP
Proprietary & Confidential
Copyright © 2024 AMPVERSE GROUP All rights reserved.
Intro and Boilerplate
What is Ampverse Group?
Ampverse Group is a prominent gaming and entertainment ecosystem with 600+ million fans, 300+ client partnerships, and offices across Southeast Asia & India. Founded in 2019 in Singapore and established by former executives from Universal Music Group, Twitch, and Havas.
Driving growth for top gaming publishers and brands like Garena, Tencent, EA Sports, Coca-Cola, Nestle, Huawei, Burger King, and Red Bull, Ampverse is a global transformative force committed to future growth by building and acquiring gaming, entertainment, and tech-focused companies.
Vision
Amplifying the gaming and entertainment universe.
Mission
To build an unrivaled ecosystem of exciting assets, products and services that our fans and partners love.
.svg)
.svg)
Tone of Voice
Progressive
Focusing on staying ahead of the game when it comes to innovative solutions and creative experiences.
Authentic
Emphasising authenticity and being apositive force in the business.
Exciting
Constantly creating the WOW factor andenthusiasm from employee experience topartner and brands.
Typeface
Poppins
is the Brand
Typeface
is the Brand
Typeface
Weights
Extrabold
Bold
Semibold
Medium
Regular
Light
Typography Best Practices
Flush Left
Aligning text to the left margin enhances readability by providing a clear starting point for the eye to follow.
Avoiding indentation for the first line maintains visual consistency and aids in smooth reading flow.
Avoiding indentation for the first line maintains visual consistency and aids in smooth reading flow.
Skip a Weight
Transitioning between font weights, such as from light to bold or medium to extra bold, ensures clear visual hierarchy and maintains readability.
Consistency in font weight aids in preserving coherence within the text, minimizing confusion for the reader. Consider bold for headlines and light for body text to enhance contrast.
Consistency in font weight aids in preserving coherence within the text, minimizing confusion for the reader. Consider bold for headlines and light for body text to enhance contrast.
Double Point Size
Doubling or halving point sizes maintains proportional consistency, promoting visual harmony and hierarchy within the text.
Using multiples or halves of point sizes ensures a consistent and balanced typographic scale throughout the design, enhancing readability and aesthetic appeal.
Using multiples or halves of point sizes ensures a consistent and balanced typographic scale throughout the design, enhancing readability and aesthetic appeal.
Light/
Bold
Typeface / Usage & Hierarchy
Scale
Typeface
Weight
Size
H1
Poppins
Extrabold
60
H2
Poppins
Bold
48
H3
Poppins
Regular
34
H4
Poppins
Regular
24
H5
Poppins
Regular
20
Subtitle
Poppins
Medium
20
Button
Poppins
Bold
20
Mistakes to Avoid
To maintain brand integrity, it's vital to follow typography guidelines strictly. Deviating from chosen fonts can dilute brand identity. Below are 'do not' examples to avoid compromising the text's overall appearance.
Brand Logo
Clear Space
The logotype needs sufficient surrounding
space to prevent interference, and it is best to expand this area whenever feasible.
space to prevent interference, and it is best to expand this area whenever feasible.
Minimum Size
Reproducing the logo at smaller sizes than recommended may harm its quality and legibility.
Logo Lockup
There is a high level of flexibility that should be used with Ampverse Group’s logo. It can be interchanged based on the layouts.
Mistakes to Avoid
Upholding our brand's integrity requires adherence to specific rules. Alterations to the logo can weaken our values and brand appearance. The following examples outline 'do not' guidelines for the logo. Avoid compromising the logo's overall appearance by following these guidelines.
.svg)
.svg)
Colour Palette
Primary Colours
Ampverse Group's primary palette features timeless hues:
An energising green (Ampverse Green), a bold black (Black) for strength, and a crisp white (White) for clarity. Ampverse Green (10%) acts as the accent, symbolizing growth and innovation, guiding attention and infusing dynamism into the brand’s identity.
.svg)
Secondary Colours
Ampverse Group's secondary palette offers dark blue for emphasis (Royal Indigo), a light blue for accents (Cloud Dancer), and a soft neutral grey (Wisp) for versatility in data visualization, UI design, and illustrations. They maintain brand consistency while allowing creative expression.Midnight Storm highlights text, while Cloud Dancer and Wisp offer subtle accents and background options. Usage of these colours is limited to preserve brand identity and cohesion.
Colour Usage Ratio
Kindly use primary colors (Ampverse Green, Black and White) prominently with Ampverse Green at 10%, and secondary colors (Royal Indigo, Cloud Dancer, and Wisp) sparingly to support, not overshadow, the primary colors, ensuring balance and consistency across all brand materials.
.svg)
Colour Pairing
Ideally, the logo should always be used only on white or black backgrounds. However, if it is necessary to use the logo on a coloured background or an image, it should be displayed in either black or white, depending on the visibility of the logo.
.svg)
Iconography
Brand Imagery
Progressive
Embrace forward-thinking imagery that reflects innovation and advancement. Look for visuals featuring modern settings, cutting edge architecture, technological breakthroughs, and imaginative creativity. Opt for images with a predominant palette of white, grey, or neon green, though don't feel constrained by this guideline. Prioritize authentic visuals over staged or overly polished stock photography.
Exciting
Capture the energy of diversity and inclusivity in your imagery, showcasing vibrant teams, dynamic communities, and engaging events. Seek out visuals that convey celebration, victory, and joy, incorporating elements like trophies, glitter, confetti, and genuine smiles that evoke an adrenaline rush. Aim for authenticity in representation and avoid clichéd or staged imagery.
Authentic
Highlight the genuine essence of our brand through images that feature people in natural, relatable settings. Showcasing team dynamics, employee interactions, and company culture in authentic environments fosters a connection with your audience. Choose visuals that celebrate diversity, leadership, and teamwork while steering clear of stock-like or artificially staged scenes. Emphasize real-life interactions between individuals and technology to reinforce our brand's authenticity and relatability.
.png)
