Founded in 2019, Ampverse was built with a clear mission: to bridge the gap between brands, gaming communities, and content creators. At a time when the gaming ecosystem was fragmented, we saw an opportunity to create something transformative.
Ampverse isn’t just another gaming company. We are a holistic ecosystem that:
The College Rivals India Edition wasn’t just an event – it was a movement. By providing a structured platform, Ampverse:
In a world of endless content, Ampverse DMI PULSE provides invaluable insights by:
Charlie Baillie, our CEO and Co-Founder, was recently asked by TechnoSports to share insights on Ampverse’s journey, impact, and vision for the future of gaming.
Charlie Baillie: When we started Ampverse in 2019, our goal was simple: to connect brands with gaming communities. Gaming and esports were growing rapidly, but the ecosystem was fragmented. We saw an opportunity to bring together esports, content creators, and brands in a way that felt authentic.
Over the years, we’ve expanded our offerings to include gaming IPs, influencer marketing services, and large-scale events like College Rivals. In India, through Ampverse DMI, we are doubling down on data and insights to ensure brands can connect meaningfully with gamers.
A key part of this effort is Ampverse DMI PULSE, our data and insights platform. This tool helps us decode gaming behavior, understand engagement drivers, and guide brands in tapping into the gaming ecosystem effectively. By leveraging Ampverse DMI PULSE, we create hyper-targeted campaigns, optimize brand partnerships, and ensure seamless brand integration within gaming culture.
Charlie Baillie: The biggest factor behind College Rivals’ success was making it accessible for college students. Gaming in India is still heavily community-driven, and for many students, esports was something they followed but didn’t see as a real career opportunity. We changed that by providing a structured platform—not just for competition, but for visibility, career growth, and community building.
Strong brand partnerships also helped elevate the experience. At its core, College Rivals is about giving young gamers a stage. The result? We’ve seen students evolve from casual players to esports pros, content creators, and even gaming entrepreneurs. Our goal is to nurture young talent while shifting the perception of gaming in India from a hobby to a legitimate industry with real opportunities.
Charlie Baillie: Gamers today consume content in diverse ways, and the challenge is understanding what truly keeps them engaged. That’s where Ampverse DMI PULSE comes in. We track everything from in-game behavior to content preferences and engagement trends, allowing us to craft better experiences—whether through esports events, gaming content, or brand collaborations.
For example, a BGMI player in Delhi and a Valorant streamer in Bangalore might engage with content completely differently. Ampverse DMI PULSE allows us to identify these nuances and create activations that resonate, rather than relying on a one-size-fits-all approach.
Charlie Baillie: College students dictate what’s next in entertainment. They’re the ones discovering new artists before they go mainstream, setting trends on social media, and defining what’s popular. Gaming and music are deeply intertwined for this audience—they don’t see them as separate industries. The way they consume content—whether through gaming streams, music festivals, or esports events—is all part of a larger entertainment ecosystem.
That’s why it’s crucial to engage this demographic, not just to drive participation or viewership, but to understand cultural shifts, emerging preferences, and future entertainment trends. By tapping into this audience, brands and creators can stay ahead of the curve and build meaningful connections beyond just content consumption.
Charlie Baillie: The biggest misconception is that gaming is just another media platform. Simply placing a logo on a tournament won’t drive engagement. To succeed, brands must become part of gaming culture.
The best brands co-create with gamers—whether through custom game modes, influencer collaborations, or in-game integrations. Traditional marketing methods don’t always work. Sometimes, a meme, a Discord event, or behind-the-scenes content with a gaming creator can be far more impactful than a big-budget ad. If a brand respects the gaming space and truly contributes to the experience, the gaming community will embrace them.
Charlie Baillie: We believe that gaming should be for everyone, regardless of background. College Rivals has been instrumental in providing students across India with opportunities to shine. There is an incredible amount of raw talent in tier-2 and tier-3 cities, and we are committed to ensuring that anyone with skill has the opportunity to succeed.
Inclusivity also means creating spaces where women gamers feel represented and empowered. Historically, gaming has been male-dominated, but that’s changing fast. By breaking barriers and fostering a diverse gaming ecosystem, we aim to make competitive gaming more accessible, ensuring that skill—not gender or location—defines success.
Charlie Baillie: Gaming is cementing itself as a crucial marketing channel for brands looking to connect with the next generation. Just as brands had to adapt to social media when major platforms emerged, gaming is following a similar trajectory as a dominant engagement platform.
The trend of building and monetizing communities within major platforms like Roblox, Minecraft, and GTA is set to grow. Brands, music labels, and entertainment IP holders are recognizing the value of extending their presence into these interactive spaces.
Source: www.technosports.co.in
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